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- Cross-Functional #220: Does it really matter how you phrase a research question?
Cross-Functional #220: Does it really matter how you phrase a research question?
Work-Life Balance, Bayer’s Bold Bet, Decision-Making Culture, The Measurement Trap, UX Research Democratization, and more...
Rory Madden
December 10, 2024
Does It Really Matter How You Phrase A Research Question?
Is it better to ask if someone likes a coat or how they feel when they wear it?
Is it better to ask why someone bought a coat or why didn't they buy a sweater?
Different questions are useful in different circumstances, but some yield much more valuable insights than others. In this week's article below, I go over five different question types and how you can use them in your interviews:
1. Opinion based questions
2. Memory based questions
3. Evidence based questions
4. Emotion based questions
5. Trade off questions
Check out the article in the Continuous Research section below!
Did you know that UXDX is also on BlueSky now? You can follow us here @uxdx.com
How would you classify your organisation’s maturity in understanding and using behavioral research insights? |
First 33% of UXDX EMEA Agenda Confirmed!
EMEA get a sneak peek into your 2025 experience
33% of the UXDX EMEA 2025 agenda is now live! With amazing sessions across Product, UX, Design, and Development, this year promises to be one for the books. The event will also take place at a new venue in Berlin (with a gorgeous networking area) as we celebrate 10 years of UXDX EMEA.
FREE COMMUNITY EVENTS
IN-PERSON 14 Jan: Sofia 16 Jan: Copenhagen 🔔 Bring UXDX to your city! or host an event with us. We do all the organisation, you just provide the space. Please reply and let us know. | ONLINE We've wrapped up our online events for 2024, but stay tuned for new talks and trends for 2025! |
Video of the Week
Structuring Teams and Portfolios for Success
In this session, Richard Dalton (Head of Design at Verizon) gives an overview of the challenges of structuring teams and portfolios in a large enterprise. From building scalable frameworks to fostering collaboration across disciplines, this talk is packed with actionable strategies for creating high-performing design organizations. Watch the full talk here👇👇
The Results of Last Week’s Poll
The question: How would you describe your decision-making process?
What do you do when your Likert scale gives you pretty even answers across the board? 😃
Most people (23.5%) say that their decisions are mostly emotional driven but the second biggest cohort was that their decisions are completely logical at 20.1%. The challenge is that a lot of our decisions involve trade-offs where there is not a single clear answer. The world is messy and filled with nuance. Our brains need a way to break the stalemate and research suggests that emotions play this role. Logic often gets us close and emotion makes the final call.
In fairness, one person did comment that I did not cite my sources so I’m just going to leave this study here: https://pubmed.ncbi.nlm.nih.gov/8941953/. My final question is that if you decide to read the link was that a logical or emotional decision?