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- Cross-Functional #201: Creating Stream Teams around Value Streams
Cross-Functional #201: Creating Stream Teams around Value Streams
User segmentation, influencer marketing, the Crowdstrike outage and the truth about AI stealing jobs.

Creating Stream Teams around Value Streams
You’ve run an event storming session and identified a lot of independent value streams. Now what?
The first step is to prioritise the value stream to identify which ones need more or less funding. There are three dimensions you can use to prioritise:
Strategic importance - does the value stream contribute to your growth, cost cutting or other strategic goals?
Market differentiation - does the value stream represent novel functionality or is it table-stakes?
Cognitive load - does the value stream contain simple or really complex business rules, logic and other complexities?
With your prioritise in place you can start to identify the people required to support the value stream and therefore how much funding you need. I go into more detail in the article, Creating Stream Teams around Value Streams, below.
How are teams funded in your company? |
This Week’s Updates
Enabling the Team
3 Ways to Compassionately Hold Your Team Accountable by David Rock, Emma Sarro, and Chris Weller
The team identified three leadership habits that delivered higher performance: think ahead, obsess about commitments, and anchor on solutions.
Creating Stream Teams around Value Streams by Rory Madden
After identifying the value streams in your system you need to figure out how to align the different streams to teams. Rory shares a few prioritisation techniques.
Product Direction
Demanding Predictable Solutions For Uncertain And Complex Problems by Audree Fletcher
The more specificity and certainty you demand around what will be delivered in order to achieve the outcome, the lower your chance of achieving the outcome.
The New Paid Media by Emily Freeman
In general, developers hate being marketed to. As the DevRel approach seems to be waning Emily believes that influencers will start to come to prominence.
Continuous Discovery
How User Segmentation Empowers Product Managers by GoPractice
The GoPractice team share effective segmentation strategies to help better target customers.
Shifting from Outputs to Outcomes: Why It Matters and How to Get Started by Teresa Torres
A clear outcome sets the scope of discovery for an empowered product team. It sets a clear measure of success.
Continuous Design
Bad Design Is Like A Virus: Design Defects And Latent Failures by Michael Parent
Discover how bad design, like a virus, leads to defects and failures in products. Michael shares strategies to identify and prevent these issues.
Six Human Skills That Will Future-Proof Your Design Career by Samantha Warren
AI is coming for our pixels. How do we leverage our humanity to drive our destiny as designers?
Continuous Delivery
The Biggest-Ever Global Outage: Lessons For Software Engineers by Gergely Orosz
Cybersecurity vendor CrowdStrike crashed 8.5M machines worldwide this week. Gergely dives into the cause.
The Truth About AI's Impact on Software Development Jobs by Steve Sewell
As AI rapidly advances, software engineers face uncertainty about their future. Let's examine the impact of AI on programming careers and job security.

Learn how Design and Engineering are Integrated at Sephora
Andrew will discuss how establishing stringent feedback loops and systematic checkpoints has not only improved collaboration between design and engineering but also guaranteed the fidelity of the final product. Learn how Sephora successfully integrates these disciplines to create a seamless user experience across its digital platforms.
JOIN ANDREW AT UXDX EMEA IN 10 WEEKS
FREE COMMUNITY EVENTS
IN-PERSON 13 Sep: Los Angeles: Designing and Developing a New Product: Relentless collaboration 🔔 Want a UXDX Community event in your city? or, alternatively, if your company wants to host an in-person event please reply and let us know. | ONLINE 30 Jul: Empowering UX Research & Customer Listening 27 Aug: Mastering UX Metrics and Creating Products for Tomorrow |
Adoption versus Innovation in Product
Explore why adoption is as critical as innovation in product development. Learn how to align product teams and engage users effectively for meaningful impact. Rhiannon’s talk from UXDX EMEA 2023 is a must watch👇👇
Job of the Week
Senior Android Developer (Global Expansion)
SumUp
📌 Barcelona
About SumUp
SumUp is a global financial technology company which specializes in providing mobile point-of-sale (mPOS) systems, enabling small and medium-sized businesses to accept card payments easily and affordably.
The Results of Last Week’s Poll
The question was: Do you have visibility of the end-to-end business process for the product you are working on?

63% of people said that there is a lack of end-to-end understanding of the business processes in their company.
As I highlighted last week there are great efficiency gains to be made when people identify the unnecessary duplication and complexity that handoffs create. It might be a tough sell but try pitching an event storming workshop, even with a limited attendee set of attendees. You’ll be surprised by some of the things that you learn.