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- Cross-Functional #204: Defining your Company Culture
Cross-Functional #204: Defining your Company Culture
The impact of bad pricing, the importance of feature discoverability, recruiting the right interviewees and more

Defining your Company Culture
In last week’s poll most people voted for diving deeper into how Values and Principles can be defined and used to help improve decentralised product decisions. But before we jump straight into values we need to talk about company culture.
Culture can often seem esoteric but it impacts everything from information flow to people's behaviour. We are going to start by first defining the different types of corporate culture because you need to understand your culture and how things really operate before you can successfully in implementing new Values and Principles.
Ron Westrum defined three types of corporate culture:
Pathological - information is power
Bureaucratic - follow the process
Generative - solve the problems
I dive deeper into the three different types, including examples, in the article on Company Culture below.
What is the culture at your company?Think about how you react with cross-functional teams or teams in different departments rather than within your team. |
This Week’s Updates
Enabling the Team
Conway’s Law Doesn’t Apply to Rigid Designs by Mathias Verraes
The impact of the Reverse Conway Manoeuvre is constrained by the flexibility of the system. A reorganisation can’t fix a broken design.
The Different Types of Company Culture by Rory Madden
Culture eats strategy for breakfast, so we have to be intentional about our culture. But the good news is that KPIs eat culture. By defining how we expect people to behave we can drive the culture we want.
Product Direction
The Product Model in Outsourcing by Marty Cagan and Josh Kerievsky
The product model requires trust between developers and business people, which can be hard with outsourced development. Marty and Josh share some tips.
Figma And The Cost Of Collaboration by Rosie Hoggmascall
One example of how dark pricing patterns can cause a person to shift from being an advocate for a tool to dropping the tool entirely.
Continuous Research
Unlocking Features: The Importance of Discoverability in UX Design by Maria Panagiotidi
If you build it they might not come. Maria shares eight tips to help you make your features more discoverable including gradual discovery, subtle animations and more.
How To Recruit The Right Research Participants (almost) Every Time by Caitlin Sullivan
Caitlin shares her thoughts on defining target audiences, writing fluff-free screeners, leveraging external research panels, and making the most of best-fit participants.
Continuous Design
T-Shaped vs. V-Shaped Designers by Vitaly Friedman
Vitaly describes the challenge where it is more valuable to companies to have generalists who can contribute in multiple areas but jobs focus on specialists.
Doing Less. The Inverted-U by Ben Holliday
Inverted-U curves highlight that more features and capabilities can make things worse. Teams need to identify limits to prevent over-complexity.
Continuous Delivery
The Atlassian Method: The Power of Developer Joy by Alia Fite
How developer joy became the north star for a workstream that overhauled tooling, systems, and company culture.
Is It Time To Version Observability? (Signs Point To Yes) by Charity Majors
Observability tools are eye-wateringly expensive. But that's because they are the wrong tool for the job. Instead of focusing on metrics we need to move to unstructured logs.

UXDX EMEA Prices Rise in 4 Days
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FREE COMMUNITY EVENTS
IN-PERSON 28 Aug: New York: Structuring Teams and Cultivating Learning Cultures 13 Sep: Los Angeles: Designing and Developing a New Product: Relentless collaboration 🔔 Want a UXDX Community event in your city? or, alternatively, if your company wants to host an in-person event please reply and let us know. | ONLINE 27 Aug: Mastering UX Metrics and Creating Products for Tomorrow 3 Sep: Enhancing UX and Privacy in Online Checkouts and Multi-Modal Devices |
Video of the Week: Building Design Systems that Work for Design and Dev
Parisa offers practical insights on securing stakeholder buy-in, fostering strong team partnerships, and balancing consistency with flexibility in large-scale applications. Through real-life examples, she breaks down how using an object-oriented design approach can help create scalable, reusable patterns that make collaboration smoother. Don’t miss it!👇👇
The Results of Last Week’s Poll
The question: What area would you like us to focus on next week?

32.26% of people voted for Values & Principles, beating out Strategic Context in second place with 25.16%.
We also received a great comment asking for advice on how to help their companies to define the values and principles if they don’t exist. This is tricky because you really needs to have buy-in from the top down otherwise you end up with meaningless pleasantries that are put up on a poster on a wall but then ignored by everyone. But it is a great point so I’ll try to create actionable suggestions over the coming weeks as we dive deeper into Values and Principles.